Flat-Fee Fiduciary Financial Planning

Reduce Taxes · Invest Wisely · Enjoy Living

Financial Planning so you can


Finances can be complicated. But they don’t have to be. You set the vision for your life. We’ll create a plan to get there. Together, we’ll align your finances with your ideal so that you can enjoy life now while knowing you’re set for the future.

Everything You Need to

Win with Money

  • Financial Planning
  • Investment Management
  • Tax Planning & Prep
  • Will & Estate Planning
  • Insurance Advice

Your Guide in a Changing World

The XY Financial Planning Difference

A Trusted Financial Advisor.

Independent Fiduciary

XYFP is not owned by or affiliated with any insurance company, bank, or broker-dealer. We create plans and give advice in your best interest, with no sales quotas or commissions. The way it should be.

Certified Expertise

Our staff includes two Certified Financial Planners™ and a Masters of Business Administration. We also have an Enrolled Agent with the IRS, making him the only local CFP® who can also give tax advice.
A Niche Financial Advisor.

Focused on You

Financial planning is not a one-size fits all practice. We focus on your life, your goals, and how your finances can support those goals. We create financial plans that are specific to you and your family.
Fee-Only Advisor

Commission Free

We never earn commissions or sell products. We are a NAPFA Registered Firm, the highest standard for fee-only fiduciary work, and a member of the Fee-Only Network. Our transparent flat fees make it easy to know what you’re paying.

How Do We Start?

A comfortable setting.

Discovery Meeting

We’ll meet to discuss your situation, your goals, and what you hope to accomplish. You can ask us questions and decide whether you could see working with us. Bring as much or as little information as you want to this first meeting.
We'll do the analysis.

Evaluate Data

Before you hire us, you’ll want to know if we can improve your situation. If the Discovery Meeting was comfortable for you, we’ll gather your data (statements, tax returns, etc.). We’ll sift through it so we know exactly what we’ll be able to do for you.
We have the heart of a teacher.

Strategy Session

We’ll meet again, still with no cost or obligation, and we will share some strategies that will improve your specific situation, even if you don’t work with us. We’ll also quote you a fee, and you’ll leave knowing what you will get and what it will cost by working with us.
Make a good decision.

Sleep On It

Rushed decisions are bad decisions. If you are trusting us with your retirement, we want you to be confident in it. We insist that you sleep on it before deciding to hire us. Then you can let us know if you’d like to move forward and get the rest of your plan.

What do We Get?

Finally understand your finances.


Over 2-3 meetings, we’ll teach you, in plain English, about what you have and strategies to make it better. Even clients with limited prior financial knowledge will finally understand and be confident in their finances.
See the long-term effects!

Interactive Forecast

Using eMoney, we’ll show you where you might be before and after we make changes to the strategy. Seeing the long-term impacts of today’s actions will help us to make better decisions and reach your goals.
A straight-forward plan.

1-Page Plan

We’ll deliver a one-page action plan summarizing everything we need to do. No 80-page binder of boring charts and graphs. Just simple statements to help you reduce taxes, invest wisely, and retire secure.
Get it done!

Help Getting it Done

With a plan in hand, you may also choose to engage us to help you get it all done. From managing investments to preparing taxes, to even completing estate documents, we’ll help you go from “should” to “did.”

A Fiduciary Flat Fee Financial Advisor

XY Financial Planning is a Fee-Only Fiduciary Flat Fee Financial Advisor located in La Crosse, WI, serving clients locally and nationwide. We provide comprehensive financial planning, investment management, tax planning and prep, estate planning, and insurance advice, all for a flat fee. We never earn any commissions or kickbacks but are only paid by you, the client.

Financial Planning Tailored to You

XY Financial Planning is a division of La Crosse Financial Planning, a Fee-Only Fiduciary Financial Planning Firm enabling Folks over Fifty to Retire Successfully and Stay Successfully Retired. Over age 50?